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23 DEC 08
Campbell's Offers No Concessions on Gay Ads to AFA - Advertising Age - News SAVE
PEOPLE
They don't come much more conservative than Campbell Soup, but the iconic marketer is nonetheless standing fast against the American Family Association, which has taken issue with a print ad aimed at gays and lesbians.TAGS
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Swanson Accused of Using Local Chef to Fight the Culture War -- Grub Street: New York Magazine's Food and Restaurant Blog SAVE
When criticized by conservatives for "supporting the gay agenda" Swanson issued this pitch perfect response: “Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan. For more than a century, people from all walks for life have enjoyed Campbell's products, and we will continue to try to communicate in ways that are meaningful and relevant to them.”TAGS