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03 MAY 08
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Designing Emotions in Online Travel by René Vaartjes, Soraia Cardoso (Book) in Computers SAVE
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This study, based on empirical research (online surveys and in depth interviews), proves that consumers judge the attractiveness of a product or service based on their own perception, feelings and emotions. In a journey through the emotional stages of peTAGS
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15 JAN 08
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12 JAN 08
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