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The Newsonomics of emerging news video » Nieman Journalism Lab SAVE
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It’s no surprise that broadcasters have lots of moving pictures, but the “film” has not been easy to make readily accessible for web use and monetization. First off, there are formatting issues — TEM does transcoding and digitization here. Then there are issues of knowing what’s in the video: Try finding video through search now, and it’s still far more limited than finding text. That’s a matter of tagging and metatagging, categorizing content to harvest the many keywords within. That takes some speech-to-text technology, a still-evolving art. Then you’ve got rights management and all the little things you have to do to make video commercially, contextually, and instantly available. All of that is what TEM calls “Managed Services.”TAGS
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17 MAR 10
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