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Why brand-planning is not as good as planning - Dave Trott’s Blog - Blogs - Brand Republic SAVE
PEOPLE
BB's Planning is looking purely objectively at the consumer, the competition, the opportunities in the market place, the long-term strategy. Planning is thinking dispassionately about the thing we’ve been asked to advertise. Everyone’s involved in the detail of their own discipline. Planning standing back and looking at the big picture.TAGS
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29 NOV 09
Social Media and Online PR Report | Survey Reports | Market Data | Reports | Econsultancy SAVE
Only a third of respondents (31%) are not spending any of their budget on social media.TAGS
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LifeSize Team 220| LifeSize Communications SAVE
Video conferencing hardware from Logitech's partnerTAGS
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Ikea for the win on Facebook | Blog | Econsultancy SAVE
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Swedish Facebook members were encouraged to add Gordon as a friend and tag themselves to products in the showroom. The first person to tag an item then won that Ikea product.TAGS
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24 NOV 09
Small Businesses Look to E-Mail and Social Media - eMarketer SAVE
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Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data. Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.TAGS
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23 NOV 09
Measuring Success 101, Part 1 - Search Engine Watch (SEW) SAVE
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Defining metrics for success is an essential first element that needs to be defined by business leaders. In addition to identifying the right tools and data to analyze, it's important to define the staff and time needed to track the success metrics. If you don't set aside enough time and staff, you probably won't get meaningful reports to help you make important decisions.TAGS
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22 NOV 09
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