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    The case for behavioral strategy - McKinsey Quarterly - Strategy - Strategic Thi...
    3 saves http://www.mckinseyquarterly.com/Interactive/The_case_for_behavioral_strate...

    behavioral economics is now mainstream. Money managers employ its insights about the limits of rationality in understanding investor behavior and exploiting stock-pricing anomalies. Policy makers use behavioral principles to boost participation in retirement-savings plans. Marketers now understand ...

    behavioral
    economics
    Planning-ness 2010 Presentations « Planning-ness 2010
    54 saves http://planningness.com/planning-ness-2010-presentations/

    For the folks that were there and those that could not make it, here are the presentations people gave at PLanning-ness 2010.We hope to see you next year!Why brands struggle with mobile and how to re-think it Avin Narasimhan (Arnold) and Dino Demopoulos (BBDO/Proximity)

    BBC - Adam Curtis Blog: FROM PIGEON TO SUPERMAN AND BACK AGAIN
    69 saves http://www.bbc.co.uk/blogs/adamcurtis/2010/11/post_1.html

    I am fascinated by the group David Cameron has set up in No.10, called The Behavioural Insights Unit. I think it is evidence of a massive shift that is just beginning in British politics which will change the way politicians govern and manage the rest of us.Tony Blair believed in a consumerist idea ...

    Bubble gum Ads
    1 save http://www.lbhat.com/advertising/13-creative-ads-for-bubble-gums-how-big-ca...

    bubble
    gum
    chewing
    ads
    advertising
    posters
    I Love Local Commercials - Sponsored by MicroBilt Corporation
    163 saves http://ilovelocalcommercials.com/

    Local
    advertising
    viral
    Fashion Trends & Styles - Polyvore
    4280 saves http://www.polyvore.com/

    photo
    montage
    mood
    board
    fashion
    inspiration
    clothing
    clothes
    Only three friends? Poor sod - Telegraph
    1 save http://www.telegraph.co.uk/comment/personal-view/5252021/Only-three-friends...

    friends
    pr
    research
    togetherness
    friendship
    Nivea
    Average Briton 'has only three true friends' - Telegraph
    1 save http://www.telegraph.co.uk/news/uknews/7593759/Average-Briton-has-only-thre...

    togetherness
    friendship
    friends
    survey
    pr
    research
    Nivea
    chat
    Recipes book - Cocktails & long drinks prepared with coffee
    3 saves http://www.caffe.it/en/cocktail.php

    coffee
    cocktails
    recipes
    Italians vs. Europeans
    221 saves http://www.infonegocio.com/xeron/bruno/italy.html

    italy
    flash
    europe
    Culture
    italian
    Propagation Planning: A Draft Propagation Planning Brief
    41 saves http://griffinfarley.typepad.com/propagation/2010/04/a-draft-propagation-pl...

    Not sure of the practical incremental value of highlighting the role of intermediaries. The target is whoever you say it is. To try to map a chain of influencers and then arrive at a single proposition seems near-impossible.

    influencers
    planning
    propogation
    How Visa Predicts Divorce
    13 saves http://www.thedailybeast.com/blogs-and-stories/2010-04-06/how-mastercard-pr...

    analysis
    data
    analytics
    predictions
    hunch
    profiling
    Questionnaires
    Segmentation
    modelling
    applied
    Nike: Just do digital - Digital News - Brand Republic
    10 saves http://www.brandrepublic.com/Discipline/Digital/News/889695/Nike

    ekin
    evangelists
    socialmedia
    nike
    digital
    WORDOID - Creative Naming Service
    1447 saves http://wordoid.com/

    wordoids are made up words

    naming
    Generator
    words
    inspiration
    branding
    Names
    Scripts for Adobe Illustrator CS
    39 saves http://park12.wakwak.com/~shp/lc/et/en_aics_script.html#metaball

    yum

    illustrator
    script
    tutorial
    vector
    18 Incredible Ways to Create Digital Photo Collage | Binary Head
    24 saves http://www.aboutonlinetips.com/free-photo-collage-making-software/

    Photo Collage and Mosaics are great gifts for friends and family members. If you are looking for free software applications to create photo collage or picture mosaic then below is the list of about 18 free web based photo collage making softwaresthat can create beautiful picture collages of any ...

    photo
    collage
    picture
    photography
    wallpaper
    stimulus
    moodboard
    mood
    board
    Goethe Etc.: Free Speech and Benevolent Rulers
    1 save http://goethetc.blogspot.com/2009/08/free-speech-and-benevolent-rulers.html

    benevolence
    The 10 Most Addictive Sounds in the World | Fast Company
    100 saves http://www.fastcompany.com/article/the-most-addictive-sounds-in-the-world-a...

    You're probably among the millions who have experienced it: driving in a car, listening to the radio, and suddenly this song comes on. It is not just any song--this was your favorite song when you were a teenager. As the first few notes strike up, you're transported back in time. Everything is so ...

    neuromarketing
    sound
    sensory
    audio
    branding
    music
    stings
    mnemonic
    Jing | Add visuals to your online conversations
    12626 saves http://www.jingproject.com/

    Snagit is an easy-to-use screen capture tool that turns any image into an eye-catching visual for effective communication.With our screen recording and editing software, you can record any activity on your computer screen and generate effective videos that help you train, teach, sell, and more.

    screengrab
    video
    screen
    Capture
    Brand iPhone Apps Benchmarks for Success
    3 saves http://ow.ly/13MQb

    iphone
    applications
    branded
    brands
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