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10 JUL 09
It’s Time to Brand Yourself SAVE
"the self-proclaimed personal brand gurus out there aren't making it any better. Look, great brands are demonstrated, not told. If you say, "Our company stands for innovation," your customer will say in return, "I'll be the judge of that." Branding is strategy, and just like any other important corporate strategy, companies should show, not tell."TAGS
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Who Says the Web Doesn’t Pay? Gawker Boss Nick Denton Says He’ll Shell Out for Salacious Stories | Peter Kafka | MediaMemo | AllThingsD SAVE
PEOPLE
Ultimately, Denton says, he’d like emulate the TMZ model. “I’d love to have their reputation — as the place you go if you want to make a buck.” Dream big!TAGS
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09 JUL 09
Marketing: True Efficiency Requires More Than Cutting Costs - Advertising Age - CMO Strategy SAVE
"Marketers must also determine whether, in terms of generating ideas and strategy, it would be helpful to include external partners. For example, P&G drives a significant amount of new-product innovations by third parties. And many marketers partner with marketing-mix-modeling firms to better understand the right marketing mix."TAGS
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Texas A&M Takes an Active Approach to Social Media Marketing [Campus Technology] SAVE
"Diane McDonald, associate director of marketing at Texas A&M University, explained that reaching these prospects via social media takes more than a static institutional Facebook page; it takes an active approach to engage them."TAGS
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07 JUL 09
FT.com / UK - Sun Valley set to consider paid content SAVE
"Newspapers gave away their best product online a decade ago, but are now struggling with the issue of charging readers. The question of how best to avoid similar difficulties over monetising content has polarised the media groups which will be represented in Sun Valley this week."TAGS
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Twitter: 25 More Media People You Should Follow [AdAge] SAVE
PEOPLE
Good list of media and ad execs from AdAge.TAGS
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Advertising - 20 Questions, an Exercise the Ad Agencies Dread - NYTimes.com SAVE
"Does Microsoft get a refund if one of its television commercials showing a computer buyer choosing a PC over a Macintosh is followed by a commercial for Applebee’s?TAGS
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06 JUL 09
Web 2.0 Collaboration Tools for Next Generation of Public Service SAVE
PEOPLE
"the framework provides an important way for public-service executives to evaluate Web 2.0 technologies."TAGS
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Information Overload? Relax - WSJ.com SAVE
PEOPLE
But there's a more optimistic way to think about the issue. Humans adapt, so we'll learn how to live with information overabundance. Young people growing up multitasking are already less anxious about using technology and may well cope better than those of us in older generations. They have no choice but to get more sophisticated at separating the important from the unimportant and the authoritative from the unreliable, even while sampling from among many new kinds of information tools.TAGS
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05 JUL 09
The Year The Newspaper Died SAVE
PEOPLE
"..23 of the top 25 newspapers reported circulation declines between 7% and 20%."TAGS