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15 DEC 09
Do people in the music industry understand music? - Rory Sutherland's Blog - Blogs - Brand Republic SAVE
PEOPLE
People don't really see the difference between the best and the least-likely-to-be-shite. Best plump for the least-likely-to-be-shite if you're hitting the mainstream for something.TAGS
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14 DEC 09
What does #xfactor mean on Twitter? Definition of tags SAVE
Culture doesn't always carry on the webTAGS
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"Streams of Content, Limited Attention: The Flow of Information through Social Media" SAVE
PEOPLE
As of late, we've been talking a lot about content streams, streams of information. This metaphor is powerful. The idea is that you're living inside the stream: adding to it, consuming it, redirecting it. The stream metaphor is about reaching flow. It's also about restructuring the ways in which information flows in modern society. Those who are most enamored with services like Twitter talk passionately about feeling as though they are living and breathing with the world around them, peripherally aware and in-tune, adding content to the stream and grabbing it when appropriate. This state is delicate, plagued by information overload and weighed down by frustrating tools. ...Think about how we monetize sociality in physical spaces. Typically, it involves second-order consumption of calories. Venues provide a space for social interaction to occur and we are expected to consume to pay rent. We've yet to find the digital equivalent of alcohol.TAGS
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13 DEC 09
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar's Menu -- New York Magazine SAVE
PEOPLE
In his new book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), author William Poundstone dissects the marketing tricks built into menus—for example, how something as simple as typography can drive you toward or away from that $39 steak.TAGS
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Common Purpose | Leadership Development Programmes SAVE
Common Purpose offers a wide variety of programmes designed to suit every kind of emerging or existing leader.TAGS
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Welcome to DigitalCity Business - Digital City Business SAVE
PEOPLE
Welcome to DigitalCity Business - the business driver for the DigitalCity Tees Valley, fast becoming the UK’s most vibrant digital hub.TAGS
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Sunderland Software City SAVE
PEOPLE
Sunderland Software City is a new initiative, based in the North East of England, designed to inspire and encourage the growth of the Software Industry in the region, and to make the area an attractive location of choice for software businesses.TAGS
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Vision « C.S.I: Wonderland SAVE
PEOPLE
New approach to a classic - social media used to track one group's learning and discovery of Alice in Wonderland, and bring in related elements from throughout the webTAGS
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Social Media: who can show us the real value? | Blog | Econsultancy SAVE
PEOPLE
More riffs on metrics for Pirates, with the grabbing of attention, turning that into deeper thought or interaction or discussion of content, and then conversion into value. Awareness: Consideration: Conversion: Advocacy:TAGS