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06 MAY 09
Rainmaker Communications - Rainmaker Communications Public Relations ... SAVE
Jackie Wright of Rainmaker Communications, @azprgal, IABC Phoenix champion, social media star, and Arizona agency extraordinaireTAGS
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Reap The Rewards of Better PR SAVE
Great article on how to help get your press releases into magazines and more.TAGS
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08 APR 09
Write for the 'Bots - Don't Become One SAVE
PEOPLE
Writing (a release or anything else) means adapting your voice to become the voice of your target audience, whether that means writing like an accountant, a technology provider, or even a business analyst. Perhaps the biggest mistake a copywriter can make is when they find themselves writing specifically for a search engine optimization initiative rather than staying true to their own creative personalities. This article focuses on how to overcome this challengeTAGS
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21 JAN 09
Impressions vs. impression. SAVE
This is a great post on what's more important: The # of times a page gets viewed or what the visitors experience was like. Take a peek!TAGS
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Knight Press Release Workshop SAVE
PEOPLE
While this has a lot of emphasis on non-profits and grant writing there is some great take home information here on the anatomy of the press release and what's important. Another tool that is very cool is the Flesch Score - a tool built into Word that can tell you how readable the content in your document is!TAGS
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05 JAN 09
Use keywords to learn about & understand your customers. Oh, and they help drive your marketing process! SAVE
PEOPLE
When you write releases, blog posts, web content, etc., are the words you choose an afterthought - a product of your creative thinking? If so then read this helpful article on the power of keywords. If you learn about how to find the keywords your audience is using to find you it can open up new doors for your marketing efforts and lend you some ammunition to incorporate into your copy to help your stuff pop up in your audience's searches.TAGS
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08 DEC 08
Landing Page Handbook (summary) from Marketing Sherpa SAVE
PEOPLE
Let's say you include an embedded link in a press release, pay per click (PPC) campaign, blog, etc. (or any type of link, for that matter). Where should you link to? Your home page? Nah. A relevant page within your site that complements the word or phrase you linked from? Yep! This summary of Marketing Sherpa's full-blown landing page handbook is very handy & helpful complete with statistics on why where you link someone to can significantly impact the success of your campaigns!TAGS
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01 DEC 08
Google SEO Starter Guide is Great News for Small Businesses SAVE
PEOPLE
Follow the links in this helpful blog post and you'll find yourself downloading Google's recent (11/13/08) SEO Start Guide, a perfect companion for small businesses looking to learn about what they can do with their website to improve their search rankings and online visibility.TAGS