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08 FEB 10
Is Twitter the Next Second Life? SAVE
Chevrolet is having more luck on Facebook, where its official site has more than 62,000 fans. David Berkowitz, senior director of emerging media and innovation for interactive shop 360i, says anemic Twitter accounts and robust presences on Facebook will be the norm. "For some brands, just maintaining their turf [on Twitter] with the occasional update might be enough," he says. "A bigger danger is to go in and make it clear they're going to get involved [in Twitter] and then ignore it." Not too many brands are doing the former these days.TAGS
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Susanna Speier: Social Media Politiku SAVE
I contributed the haiku below (a "politiku") for a post on Huffington Post always be open would you say that to someone wearing a trenchcoat?TAGS
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InvisibleHand: Home SAVE
PEOPLE
Pretty cool deal hunting tool - haven't tried it yet, but looks like it could be useful. InvisibleHand shows a discreet notification when the product you're browsing can be bought for a lower price elsewhere. It gives you a link directly to the product page at the competing retailer.TAGS
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07 FEB 10
Digital: Foursquare Mulls Revenue Model for Brands - Advertising Age - Digital SAVE
PEOPLE
"I think marketers will be interested in Foursquare, assuming the audience keeps growing," said David Berkowitz, director-emerging media at digital agency 360i. "The lasting value will be from the smaller deals Foursquare will find ways to monetize." It's a difficult balance: Foursquare's ability to continue to grow depends on its users accepting at least a bit of marketing along with the badges, or honorifics, they earn, such as "mayor" (for most visits), "newbie," "bender" (for consecutive nights out) and, yes, even "douchebag" (for checking in at places like Barneys). Much will depend on whether it can maintain its cool. "The X-factor appeal of Foursquare is in its social currency," Mr. Berkowitz said. "Giving Foursquare users these badges for completing explicit tasks adds an element of surprise, like a scavenger hunt. And you can't ignore the bragging rights."TAGS
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Stop The Adness SAVE
PEOPLE
A creative site from agency Carton Donofrio to 'cure bad advertising' with a pledge advertisers can signTAGS
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Social Media: Consumers Trust Their Friends Less - Advertising Age - News SAVE
PEOPLE
"When you're seeing so much noise, it's very easy to dismiss a lot of it, and that's a problem marketing messages have had for a while now," said David Berkowitz, director-emerging media for 360i. "Facebook really exemplifies this with the live-feed and news-feed options," he said. "If you use the live feed and have a few hundred friends, some kind of peer recommendation, whether it's explicit or not, appears every couple of minutes and sometimes they come in a matter of seconds. If you're seeing all of that come in, it can be overwhelming."TAGS
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06 FEB 10
WayFinder NYC - Find the nearest and best directions to New York City subway and NJ Path stations on your Android phone SAVE
PEOPLE
Description from site: Wayfinder, NYC's augmented reality app, is designed to help you locate the subway and PATH stations nearest you.TAGS
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04 FEB 10
American Academy of Advertising - HOME SAVE
PEOPLE
The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising, the Journal of Interactive Advertising and the annual conference Proceedings, the Academy disseminates research findings and scholarly contributions to advertising education and the profession.TAGS
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Postling :: a simple social media tool for small businesses SAVE
PEOPLE
Designed for small business: Manage multiple blogs, Facebook, and Twitter all in one place. Save yourself and your team hours of time dealing with different accounts on different social platforms.TAGS