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29 DEC 09
Mobile Streaming Videos for History Travel: Put VodoModo in Your Pocket SAVE
Over 120 million people in the U.S. make 300 million trips a year to historic monuments, museums and other popular locations. When travelers arrive at the Lincoln Memorial, Washington monument, Empire State Building and other well-known landmarks, wouldn’t it be great if travelers could view five minute mobile streaming videos about each site’s history? VodoModo, a startup vying for funding at VatorSplash, sponsored by Vator.tv on February 4, 2010 in San Francisco, may have a solution.TAGS
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20 DEC 09
Top 10 MobileBeyond Podcasts and Articles for 2009 SAVE
I thought MobileBeyond readers and podcast listeners would enjoy knowing the ten most popular posts in 2009. It’s been a growth year for MobileBeyond , which focuses on the future of mobile. Number of visitors, page views, length of time on the site and other stats rose dramatically. IM-Mobile, covering mobile marketing and mobile advertising also experienced a significant increase in visitors. When I started MobileBeyond (the company and the blog sites), I decided to focus on quality rather than quantity to distinguish it from hundreds of other mobile blogs and websites. Although readers and listeners probably don’t find every article or podcast of interest, there’s plenty of content about mobile communications, mobile technology and mobile marketing to keep blog readers and podcast listeners coming back. And they have. A typical MobileBeyond visitor returns at least three times a month.TAGS
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16 DEC 09
Cashing in on the Internet: Blog Post Content Lifted by Thieves SAVE
The Internet has become both an essential part of our lives and a rip-off channel for others who steal copyrighted material with impunity. Internet content thieves search the Internet for content, insert boiler-plate comments in blog posts and post material to their sites making it appear they wrote it. These charlatans of the Internet monetize their blogs with your content. They have no scruples. They’re the scum of the Earth stealing candy from children. Meanwhile, legitimate bloggers spend countless hours researching, writing and promoting their blogs and podcasts.TAGS
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15 DEC 09
Jeremy Arnon Discusses Mobile Advertising Growth at Quattro Wireless SAVE
Quattro Wireless, one of the world's largest mobile ad networks, provides sms advertising, video ads and rich media content to premium mobile publishers, advertisers and mobile application developers. Jeremy Arnon with Quattro is featured in a podcast interview.TAGS
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10 DEC 09
Practical Mobile Marketing Advice for SMB’s with Kim Dushinski SAVE
In her interview with Brian Prows, Kim Dushinski discusses the five steps to create dynamic SMS mobile campaigns, engage mobile phone users, easily and inexpensively build mobile websites and better align business marketing goals with mobile consumer expectations. Taking a multi-channel approach, Kim describes two successful mobile campaigns—one for a restaurant in New Hampshire and another launched by Pizza Hut—she believes demonstrate the effectiveness of mobile when used correctly. In the Pizza Hut campaign, the company achieved a 54% double opt-in rate.TAGS
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26 NOV 09
Future Mobile Technology: Contact Lenses Create Augmented Reality SAVE
PEOPLE
Babak Parviz at the University of Washington in Seattle, is working on a contact lens technology that could revolutionize wireless health monitoring. His contact lenses become biosensors that monitor internal body functions. While the prototype version of the lens is powered by radio waves beaming electricity to a loop antenna embedded in the contact lens, Parviz thinks a mobile phone or solar cells (wireless electricity) could generate power for the lenses. Imagine in the not-too-distant future… You’re wearing your iCon RF-embedded mobile contact lenses which are connected to your mobile carrier. You make a video call to your friend in Australia by visualizing her in your brain, causing the iCon and carrier to initiate the call and connect you to your friend who’s also wearing an iCon. Both of you see and hear each other as if you were sitting next to each other.TAGS
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25 NOV 09
Smaato Mobile Advertising Roundtable – San Francisco – Part Two SAVE
Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world. While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures. Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites. In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss the status and future of mobile advertising.TAGS
- "mobile
- advertising"
- marketing"
- application
- development"
- Smaato
- Nimbuzz
- mobilebeyond
- "amobee
- media
- services"
- infinita,
- gomonews
- "osborne
- clark"
- "harald
- neidhardt"
- "tobias
- kemper"
- "brian
- prows""cheryl
- lucanegro"
- "kei
- shimada"
- "cian
- o'sullivan"
- "mike
- turner
- osborne
- "andy
- james
- "michael
- bayle"
- "ragnar
- kruse"
- "Petra
- Vorsteher"
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Icebergs Wandering to New Zealand Create New Economic Opportunities SAVE
Gigantic icebergs are floating in the Pacific to New Zealand. New Zealand should anchor the icebergs off the cost, turn them into tourist traps and reap the benefits.TAGS
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24 NOV 09
Smaato Mobile Advertising Roundtable – San Francisco – 2009 – Part One SAVE
Mobile advertising is rapidly growing worldwide as mobile handsets and browsers support both SMS text and banner displays, while advertisers, publishers and application developers realize mobile’s potential to increase direct response and engagement in mobile marketing and advertising campaigns. Several times a year, Smaato, a pioneering mobile advertising firm, sponsors mobile industry roundtables around the world, inviting thought leaders, who work in mobile advertising, mobile application development, mobile services, venture capital and the media, to share innovative ideas and discuss the future of mobile technology and mobile advertising.TAGS
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15 NOV 09
Are Retailers Killing Off their Customers? SAVE
Retailers need to market to their customers all year--not only during the holidays to remain profitable. Amazon.com and Apple computer stores are successful because they offer personalized customer care.TAGS