Shopping Ad Impressions Surge on Google Display Platforms
1 save http://www.marketingcharts.com/direct/shopping-ad-impressions-surge-on-goog...
The majority of publisher verticals experienced double-digit growth in monetized impressions across Google AdSense and the DoubleClick Ad Exchange in 2011, according to a May 2012 report from DoubleClick. The shopping (37%) vertical showed the most rapid year-over-year growth, ahead of pets and animals (27%) and sports (25%), with auto and vehicles (24%), home and garden (23%), hobbies and leisure (23%), and science (22%) closely following. In all, 15 of the 25 verticals showed double-digit growth, and only 3 experienced significant declines: business and industrial (-25%); online communities (-21%); and reference (-14%).
display
google
stats
How to Measure Social Media Conversions and Sales
3 saves http://www.radian6.com/blog/2012/05/how-to-measure-social-media-conversions...
Most beginners think social media measurement is about counting the number of eyeballs. But what really matters is the actions those people take as a result of your social media efforts.
socialmedia
measurement
Jelentősen változott a facebookos oldalak kezelése
1 save http://hvg.hu/Tudomany/20120531_facebook_oldal_admin_idozites
Régóta várt funkciókat aktivált a Facebook: a megosztások időzíthetők, az oldalt kezelő adminisztrátorok pedig többféle szerepkörben alkalmazhatók.
facebook
socialmedia
Fókuszban a digitális földfelszíni platform: mit kínál a reklámpiacnak?
1 save http://www.mediapiac.com/marketing/piac/Fokuszban-a-digitalis-foldfelszini-...
Incze Kingát az Antenna Hungária Mediapiac.com portállal közös rendezvénye kapcsán kérdeztük a DVB-T reklámpiaci vonatkozásairól. A szakember szerint a televízió ″szupermédia″ státusza továbbra is evidencia, a digitális televíziózást pedig olyan típusú piaci vérfrissítésként írja le, mint amilyen évekkel ezelőtt a kábel volt.
television
tv
hungary
Smartphones a Primary Access Device in Emerging Markets
2 saves http://www.emarketer.com/Article.aspx?id=1009086&R=1009086
Smartphones are irreversibly changing the way that users access the internet, not just in developed markets like the UK and US, but also in emerging markets. The April 2012 Ericsson ConsumerLab report “Emerging App Culture” indicated that smartphone users in Brazil, India and Russia were avid app and mobile internet users.
The report, which is based on online surveys performed in all three countries and on-device measurements in India in late 2011, found that 63% of new and 75% of mature smartphone users accessed the mobile internet via a mobile app on a daily basis.
mobile
smartphone
Google Analytics: hogyan kezdjünk hozzá?
3 saves http://webisztan.blog.hu/2012/06/01/google_analytics_hogyan_kezdjunk_hozza
A fenti videón a magyarországi Superweek konferencián is fellépett Justin Cutroni mesél röviden a Google Analytics legfontosabb alaptulajdonságairól. Akik eddig csak a visiteket, referralokat, keywordöket bogarászták az Analyticsben, azoknak nagyon jó továbblépést jelenthet ez az alapozó szeminárium.
webanalytics
analytics
google
Az európaiak kétharmada netezik
1 save http://www.mediapiac.com/media/online/Az-europaiak-ketharmada-netezik/7885/
A Mediascope eredményeit eaz IAB Europe barcelonai Interact konferenciáján mutatta be Bruce Hoang, az Orange Advertising csoport szintű marketingigazgatója és Alison Fennah, az IAB Europe kutatásért és marketingért felelős alelnöke.
stats
europe
Is Pinterest Really Leading to Product Purchases?
9 saves http://www.emarketer.com/Article.aspx?id=1009083&R=1009083
There are some new social commerce opportunities for retailers on the horizon. Not only are consumers spending more and more time with image-sharing social networks like Pinterest and Polyvore, they are clicking through to product websites quite frequently.
According to a March survey by Bizrate Insights, 32% of online buyers in North America have made a purchase as a result of seeing an image on a social image-sharing site, such as Pinterest. That includes 26% who were able to click through to the retailer from the image to make the purchase. Six percent had to look for the product on another site as clicking the image did not take them to a retailer.
socialmedia
pinterest
ecommerce
A quick and dirty guide to social commerce
3 saves http://www.imediaconnection.com/article_full.aspx?id=31916
Social commerce is one of the hottest digital sectors. From the explosive growth of Groupon and Pinterest to the widespread implementation of social sign-on across brand and e-commerce sites, it's plain to see that many companies are scrambling to leverage social networks and influence in service of their business goals.
socialmedia
ecommerce
Így klikkelünk a neten
1 save http://www.mediainfo.hu/hirek/article.php?id=24194&referer_id=rss
Interaktív bannerekre szívesebben kattintunk, viszont továbbra is a hagyományos formátumok a legnépszerűbbek Magyarországon és a régióban egyaránt.
banner
display
hungary
How to Use Pinterest to Drive More Traffic to Your Blog
45 saves http://www.socialmediaexaminer.com/pinterest-blog-traffic/
Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.
With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
blog
blogging
pinterest
socialmedia
Should Bloggers Use Email Marketing?
2 saves http://socialmediatoday.com/jacqui-mackenzie/538189/should-bloggers-use-ema...
Say “email marketing,” and many people think of coupons, specials and – let’s be honest – spam sent to their inbox. Email marketing for blogs isn’t as common, but it does exist. And, when done right, it can be an extremely effective way to drive traffic to your blog. However, email marketing might not be for every blog. Explore the pros and cons below.
blog
blogging
email
Gemius AdMonitor jelentés 2011 második félévéről
1 save http://btl.hu/cikk/2012/05/30/gemius-admonitor-jelentes-2011-masodik-felevr...
Továbbra is a hagyományos formátumok a legnépszerűbbek Magyarországon és a CEE régióban, pedig az interaktív bannerek több kattintást generálnak.
advertising
display
hungary
cee
Pinterest – Füst vagy láng?
1 save http://terepnaplo.freeblog.hu/archives/2012/05/29/Pinterest__Fust_vagy_lang...
A Pinterest 2010. márciusban indult zárt béta verzióban, alapvetően vizuális tartalmak megosztására épülő közösségi szolgáltatás, ahol a felhasználók az azonos témába kapcsolódó elemeket tetszőleges, illetve az oldal által előre felkínált csoportokba rendezhetik.
socialmedia
pinterest
Online drogériát indított a Sanoma
1 save http://www.kreativ.hu/cikk/online_drogeriat_inditott_a_sanoma
Online drogériaként határozta meg magát a Sanoma Media idei nyáron induló vállalkozása, a Szépségbolt.hu, ahol szépség- és babaápolási termékek széles kínálatát lehet megvásárolni.
sanoma
beauty
hungary
Mobile Drives Direct Response for Other Ad Channels
5 saves http://www.emarketer.com/Article.aspx?id=1009079&R=1009079
The US is still several years away from seeing a smartphone in every pocket, but the rise of mobile and the fast adoption of smartphones have led to many consumers going everywhere with their very own direct-response tool. With the device, they use calls to action from other media to get more information—and sometimes even make a purchase—immediately, wherever they are.
mobile
retail
10 Amazingly Clickable Banner Ads
2 saves http://mashable.com/2012/05/28/10-insanely-clickable-banner-ads/?utm_source...
The 10 examples below show that banners need not be boring.
advertising
display
banner
8 Reasons Your Business Needs Social Media Monitoring
1 save http://www.radian6.com/blog/2012/05/8-reasons-your-business-needs-social-me...
Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? These jabberjaws never stopped to listen.
socialmedia
monitoring
Megtörtént a médiatörvény módosítása
1 save http://www.kreativ.hu/cikk/megtortent_a_mediatorveny_modositasa
Ezentúl nem kötelezhető az újságíró vagy a szerkesztőség az informátora felfedésére. Az ez esetben alkalmazható eljárási szabályokat a polgári perrendtartásról és a büntetőeljárásról szóló törvény is tartalmazza, valamint az újságírók forrásainak védelme a jövőben a szabálysértési törvényben is szerepel majd. A szabályozás szerint egyedül a büntető eljárás teremt lehetőséget arra, hogy egy újságírónak fel kelljen fednie forrását.
hungary
legislation
PayPal Snags 15 Retailers for In-Store Payments
1 save http://adage.com/article/digital/paypal-snags-15-retailers-store-payments/2...
Fifteen major retailers, including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us, have signed on to accept PayPal at their brick-and-mortar stores.
paypal
payment
akindzsi
TAG BUNDLES
Edit
-
advertising2239
-
hungary1442
-
socialmedia1316
-
stats1009
-
facebook618
-
google586
-
mobile473
-
search434
-
video386
-
ad_spend252
-
twitter247
-
research236
-
measurement219
-
display200
-
youtube168
-
tv156
-
targeting149
-
ecommerce149
-
blogging147
-
blog143
-
fashion142
-
design135
-
trends133
-
online_video131
-
socialnetworking130
-
television122
-
marketing120
-
seo117
-
web2.0105
-
branding101
-
beauty100
-
online99
-
metrics98
-
internet96
-
ppc91
-
agency85
-
sanoma83
-
telco82
-
microsoft80
-
webanalytics78
-
tools77
-
analytics76
-
print75
-
europe74
-
application73
-
myspace73
-
yahoo71
-
strategy70
-
behavioral_targeting70
-
iphone68
-
privacy67
-
smartphone66
-
email66
-
creative64
-
digital62
-
business62
-
banner62
-
usability61
-
iwiw61
-
media60
-
viral60
-
webdesign59
-
nielsen58
-
music57
-
iab57
-
media_consumption56
-
roi56
-
us54
-
app54
-
adobe53
-
media_planning53
-
tracking52
-
origo52
-
adwords51
-
widget48
-
ebook47
-
women47
-
tutorial43
-
video_ads42
-
pr42
-
monitoring41
-
tablet41
-
uk39
-
cemp39
-
css38
-
photoshop37
-
redesign37
-
display_advertising36
-
google_analytics35
-
presentation35
-
gaming35
-
teens35
-
fun35
-
payment34
-
outdoor34
-
penetration33
-
audience_measurement33
-
howto33
-
monetization32
-
apple32
-
adserver32
-
luxury31
-
doubleclick31
-
flash31
-
traffic31
-
sales_house31
-
rss31
-
ipad31
-
brand31
-
eu30
-
comscore30
-
gmail30
-
apps30
-
shopping29
-
engagement28
-
revenue28
-
recession28
-
bing28
-
kids27
-
case_study27
-
ringier27
-
api27
-
china26
-
conversion26
-
augmented_reality26
-
legislation25
-
ooh25
-
audience25
-
content25
-
startup25
-
sem25
-
online_media_article25
-
android25
-
radio24
-
ppt24
-
predictions24
-
tv224
-
nrc24
-
photo23
-
crisis23
-
hulu23
-
location23
-
facebook_connect23
-
upc22
-
tns22
-
pinterest22
-
magyar_telekom22
-
facebook_pages22
-
gemius22
-
t-mobile21
-
200821
-
like21
-
blogs21
-
campaign20
-
amazon20
-
news20
-
business_model20
-
brands20
-
paid_content20
-
firefox20
-
adsense19
-
youth19
-
sea19
-
community19
-
etarget19
-
vodafone19
-
axel_springer19
-
retargeting18
-
rich_media18
-
browser18
-
social_media18
-
ipsos18
-
integration18
-
Index18
-
201018
-
infographics18
-
germany17
-
paypal17
-
images17
-
gadget17
-
wom17
-
game17
-
vmr17
-
gfk17
-
image16
-
podcast16
-
image_gallery16
-
linkedin16
-
journalism16
-
tips15
-
travel15
-
ad_networks15
-
world_cup15
-
sharing15
-
vatera15
-
pannon15
-
edm15
-
resources15
-
retail15
-
data15
-
books15
-
web15
-
sms14
-
micropayment14
-
coupon14
-
cpm14
-
cookie14
-
ugc14
-
optimization14
-
spam14
-
200914
-
automotive14
-
adverticum14
-
click_fraud14
-
cpc14
-
auction13
-
ebay13
-
ad_exchange13
-
website13
-
wordpress13
-
aol13
-
segmentation13
-
streaming13
-
200713
-
click13
-
in-game_ads13
-
nfc13
-
smb12
-
emg12
-
magazines12
-
wiki12
-
fmcg12
-
hvg12
-
free12
-
history12
-
kindle12
-
interactive12
-
landing_page12
-
friendfeed12
-
promotion11
-
tool11
-
wikipedia11
-
trust11
-
visualization11
-
product_placement11
-
broadband11
-
russia11
-
omniture11
-
paywall11
-
gifts11
-
media_buying11
-
b2b11
-
offline11
-
skype11
-
effectiveness11
-
wave11
-
blogosphere11
-
blogger11
-
productivity11
-
rtlklub10
-
im10
-
newspapers10
-
gia10
-
trend10
-
usa10
-
technology10
-
demographics10
-
wpp10
-
politics10
-
children10
-
social10
-
publishing10
-
ctr10
-
chat10
-
grp10
-
insights10
-
formats10
-
layout10
-
torrent10
-
planning10
-
201110
-
guidelines9
-
affiliate9
-
longtail9
-
adaptive_media9
-
dm9
-
themes9
-
statistics9
-
sites9
-
myths9
-
influencer9
-
france9
-
contest9
-
banking9
-
download9
-
recommendations9
-
econet9
-
p2p9
-
games9
-
IPTV9
-
tagging8
-
habostorta8
-
pharma8
-
writing8
-
ad_network8
-
nhh8
-
digg8
-
acquisition8
-
menu8
-
filetype:pdf8
-
terms8
-
carnation8
-
portal8
-
sethgodin8
-
global8
-
media:document8
-
msn8
-
forecast8
-
photos8
-
foursquare8
-
szonda_ipsos8
-
cross-media8
-
timeline8
-
friend_connect8
-
forrester8
-
feed8
-
regulation8
-
tender8
-
movie8
-
google_reader8
-
ustream8
-
loreal8
-
salary8
-
ux8
-
20068
-
e-mail8
-
3d8
-
consumption8
-
docs8
-
top_50_advertisers8
-
messenger8
-
eyeblaster8
-
comment8
-
graphics8
-
education8
-
tumblr8
-
mobile_ads8
-
book8
-
compete8
-
samsung8
-
3screens7
-
real-time7
-
street_view7
-
japan7
-
network7
-
dwell7
-
testing7
-
online_dating7
-
chrome7
-
election7
-
optimisation7
-
domain7
-
blog.hu7
-
future7
-
icon7
-
review7
-
general_media7
-
banner_ads7
-
competition7
-
attribution7
-
szorcs7
-
cookies7
-
omg7
-
rtl7
-
pdf7
-
gay7
-
fashion_week7
-
content_marketing7
-
sony7
-
corporate_blogs7
-
content_network7
-
policy7
-
audio7
-
inspiration7
-
neo6
-
last_click6
-
arcus6
-
times6
-
office6
-
coke6
-
pirate_bay6
-
corporate6
-
adplanner6
-
security6
-
worldwide6
-
post-view6
-
social_search6
-
affiliation6
-
platform6
-
moms6
-
yandex6
-
job6
-
voip6
-
quantcast6
-
kantar6
-
silverlight6
-
feeds6
-
cinema6
-
cpa6
-
telenor6
-
texting6
-
personalization6
-
flickr6
-
buzz6
-
guide6
-
innovation6
-
mrsz6
-
um6
-
teszvesz6
-
second_life6
-
management6
-
text6
-
ct6
-
holiday6
-
ads6
-
miner6
-
fraud6
-
dell5
-
kgfb5
-
men5
-
fifa5
-
logo5
-
delicious5
-
mobile_internet5
-
reputation5
-
ortt5
-
internet_users5
-
conference5
-
tutorials5
-
feedburner5
-
price_comparision5
-
magazine5
-
ford5
-
mtv5
-
excel5
-
banners5
-
microblogging5
-
live5
-
portals5
-
photography5
-
cute5
-
romania5
-
meme5
-
performance5
-
price5
-
pages5
-
soho5
-
turkey5
-
aggregator5
-
windows5
-
google+5
-
addons5
-
pre-roll_ads5
-
ad5
-
ereader5
-
ftc5
-
obama5
-
click-to-call5
-
reach5
-
copyright5
-
pepsi5
-
prezi5
-
bidding5
-
coca-cola5
-
advergame5
-
paidcontent5
-
recommendation5
-
dvr5
-
survey5
-
eyetracking5
-
online_banking5
-
warez5
-
wallpaper5
-
geek5
-
nokia5
-
dictionary5
-
indoor5
-
kirakat5
-
avon5
-
plugin5
-
career5
-
auto5
-
old_spice5
-
microblog5
-
journalist5
-
software5
-
hd5
-
asia4
-
disney4